Case Studies Data and measurement FreshDirect delivers 388% increase in conversions with programmatic advertising
Case Studies Retail Media Ferrero Rocher Ice Cream activates retail data across online video, boosting brand consideration by 25%
Case Studies Omnichannel Push Digital boosts political candidate’s favorability by 13.9% with CTV-led omnichannel strategy
Resources Data and measurement Turning AI insights into media activation through open data partnerships
Resources Data and measurement How McDonald’s served up a 2.5x higher conversion rate, turned flight arrivals into visits
Resources Omnichannel Digitizing every screen: How Bell Media and Bayer Canada connect campaigns across channels
Resources Data and measurement How McDonald’s Canada and OMD are maximizing results with first-party data
Resources Data and measurement McDonald’s and Publicis innovate custom full-funnel video measurement solutions
Resources Data and measurement Brand and their agency, Monks achieve 99.5% incremental reach with local CTV
Resources Retail Media Are you missing out on Dollar General’s niche rural shoppers? Chances are, yes.