Case Studies Data and measurement WhatsApp sees 87% uplift in reach through audience-focused digital out-of-home targeting
Case Studies Identity Luxury Escapes takes flight with Unified ID 2.0 strategy to discover new travel audiences
Case Studies Identity The Cook Islands map out a new strategy with Unified ID 2.0, welcoming new audiences and greater results
Resources Data and measurement Turning AI insights into media activation through open data partnerships
Resources Data and measurement How McDonald’s served up a 2.5x higher conversion rate, turned flight arrivals into visits
Resources Omnichannel Digitizing every screen: How Bell Media and Bayer Canada connect campaigns across channels
Resources Data and measurement How McDonald’s Canada and OMD are maximizing results with first-party data
Resources Data and measurement McDonald’s and Publicis innovate custom full-funnel video measurement solutions
Resources Data and measurement Brand and their agency, Monks achieve 99.5% incremental reach with local CTV
Resources Retail Media Are you missing out on Dollar General’s niche rural shoppers? Chances are, yes.