The showmanship is on display at Tesla’s ‘We, Robot’ event

Images are surfacing on social media and in TechCrunch reporters’ inboxes of a map for visitors to Tesla’s “We, Robot” event, which is taking place at Warner Bros. Discovery studios in Burbank, California. 

“Welcome to the Future,” the map/brochure reads. “This is the future of autonomy. Tonight you will have the opportunity to experience this future firsthand while navigating through different neighborhoods, enjoying food – and encountering a few surprises along the way.”

The different “destinations” that Tesla has created for its guests are as follows: 

  1. A Westworld themed space where people can get some “good ol’ Texas BBQ.”
  2. A Metropolis, where it looks like people will play arcade games, party, and possibly swing a hammer at a Cybertruck. Tesla is still trying to make up for that embarrassing moment when lead designer Franz von Holzhausen smashed two Cybertruck windows with a metal ball on stage while attempting to demonstrate how tough the vehicle was. 
  3. A TSLA Theater, where visitors can stuff their faces and “enjoy the show” on a “giant LED movie screen.” Ooooh la la. A movie screen. 
  4. A New York block party with live music and street performers while enjoying “bodega-style bites.” If it’s not a bacon egg and cheese or a bag of Wise hot popcorn, then it’s not for this New Yorker.
  5. And of course, Merch. Are MAGA hats included? 

The map/brochure also has some details about different boarding group times. Could this be when visitors will be able to ride in a vehicle themselves? We’ll soon find out.

CANNES, FRANCE - JUNE 19: Elon Musk attends 'Exploring the New Frontiers of Innovation: Mark Read in Conversation with Elon Musk' session during the Cannes Lions International Festival Of Creativity 2024 - Day Three on June 19, 2024 in Cannes, France. (Photo by Marc Piasecki/Getty Images)
October 10, 2024 – October 11, 2024

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