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Welcome to part two

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of our video series on omnichannel advertising.

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Today we'll show you how you can use our platform

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to dial your omnichannel strategies all the way up to 11.

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Omnichannel campaigns aren't just preferred by consumers.

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They can also drive better results for marketers.

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In fact, our platform data shows

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that adding just one more channel can lower your CPA

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and cut your cost per unique household reached.

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That's music to anyone's ears.

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So let's take a look at how you can get the most out

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of your omnichannel strategy in our platform.

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Let's kick things off with forecasting.

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It's like picking the right members for your band,

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setting things up right from the start

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and saving you headaches down the line.

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Like manually troubleshooting campaigns

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and arguing over royalties.

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Forecasting can answer some big questions like,

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is my setup on point?

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Is my decision power score high enough?

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And how far can I scale this thing?

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Since CPMs in scale can vary a lot by channel,

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it's a good idea to run separate forecast for each one.

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That way you can get more precise insights.

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Omnichannel works best with at least three channels,

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and testing out different mixes can lead to better results.

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Our platform can even suggest channels based on your

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goals and current setup.

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And if you're diving into a new channel

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and not sure where to start with inventory,

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check out the sellers and publishers 500 plus.

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Think of it as your go-to marketplace

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for premium publishers across every channel, quality

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and scale all in one place.

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Setting up campaigns is a bit like arranging a song

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for the best performance.

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Each part needs to work together in harmony.

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First things first. Once you've selected your channels,

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break out each one into its own campaign

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to keep targeting parameters in sync.

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We recommend thinking about the entire customer journey,

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set up ad groups within each campaign

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to target different stages of the funnel.

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This helps you stay relevant at every touch point

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and guide your audience through to conversion.

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Got campaigns with the same goal.

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Why go solo when you can group them together?

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For example, let's say your advertising

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the latest headphones on audio, CTV and display.

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By putting them in a campaign group,

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the platform can optimize across all three channels,

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manage frequency, and help you hit your goals faster.

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Once your campaigns are live, it's showtime

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and every moment is a chance to improve your performance.

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Customer journeys are complicated.

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We're talking limitless opportunities

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to reach your audience,

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but path to conversion reporting can make sense of it all.

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It shows you how people move through your selected channels

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and which combos lead to conversion.

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Super handy for fine tuning your strategy.

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Want to measure more than just online actions?

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Check out our measurement marketplace.

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It connects you with our integrated partners

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that can help you track brand lift, in-store sales,

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and all those other beyond the click outcomes.

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And here's the best part.

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You can use these insights

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to tweak your campaigns in real time

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and plan smarter for the future.

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And there you have it. Follow these best practices

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and you can hit all the right notes.

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Taking advantage of platform features,

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improving performance,

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and making every omnichannel campaign sing.

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After all, it's all about the music.

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See you next time on the resource desk.