WEBVTT

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(instrumental music plays) We've got such complex, nuanced campaign strategies and

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goals, and as the media landscape becomes more fragmented, it can be quite

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hard for a trading team to know how to manually

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place their bids or to keep an eye on

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that. (mouse clicks)

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(electronic beep) When we think about premium environments, it's really important

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that we're not just thinking about the environment that we're running in, but also

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we're thinking about the cost efficiency of those buys and winning the right

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impressions. My recommendation for ensuring that your

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campaigns can access premium inventory and you're in premium environments is

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really through using the multiple different guardrails you have in platform.

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Things such as, you know, brand safety, viewability, contextual

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alignment, or even site lists can really help you know that your

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campaigns are starting from a really strong foundational point, and then from there

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you can really think about layering more curation signals and more data signals to

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get closer and closer to optimizing your supply

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path.