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I am Charlotte Harrison, head of Digital Media at PMG,

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and you are watching Yu Me's Success.

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In short, We were challenged

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to deliver measurable results that would connect

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for the first time Yu Me's ad spend

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to Real world sales in store and online.

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The team at PMG created a campaign

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to tempt the discerning snacker to purchase Uni's dips,

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leveraging high impact video channels,

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all accessible via the Trade Desk platform.

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The Trade Desk's partnership with Unpacked

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by Flybys enabled us

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to target unique in-market retail audiences

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and measure how Yu's cross-platform video advertising

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influence both online and in-store sales.

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Activating the first party flybys data against

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previous buyers of Yu's dips

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and category buy really influenced the business outcomes

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for Yumi s like Yumi Snacks.

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The campaign itself is hugely successful.

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It delivered close to 160% incremental sales

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during the campaign period,

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and the customer acquisition cost was reduced by over half.

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Most importantly, PM G'S strategy

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for Yu's delivered significant business results gaining

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additional market share in a highly competitive category.

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That was the story of you Miss success. In short,

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Thank.