WEBVTT

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As a marketer, you know that the best way

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to gain a competitive edge is by seeking out new,

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more proprietary sources of data.

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But what if the data isn't readily available Through

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media buying platforms?

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With custom solutions from the Trade Desk, you can

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transform any data into insights to power your ad campaigns.

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Here's how one of our clients,

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New Zealand Cricket did just that.

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The Sports League needed a way to reach their audience where

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and when they were most likely to purchase tickets.

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The tricky part, demand

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for live sports changes often depending on the event region

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or even the time of day.

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The links agency OMD worked with the Trade Desk

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to build a custom algorithm

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that imported data from Ticket Tech,

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a third party ticketing company.

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Using this real time sales data,

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the algorithm automatically adjusted bids based on

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fluctuations in demand, prioritizing spend based on

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regions and times of day.

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It provided the greatest sales opportunities, the results,

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the campaign more than tripled ticket sales over the

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previous year and achieved a 63% lower CPA

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by the end of the season.

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Ready to see what custom solutions

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with the Trade Desk can do for you.

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Visit the Trade desk.com/contact us to learn more.