WEBVTT

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As a brand, you wanna create a positive experience setting

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yourself up for success every time you

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connect with your consumers.

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But fragmentation across screens

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and providers has made it both harder to find users

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and harder to ensure that you're reaching those

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consumers against the right content.

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Today on the Resource Desk will show you

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how our TV quality index can help you prioritize inventory

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that's been proven to strongly influence consumer behavior.

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So what is the TV quality index?

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It's our new method of rating streaming inventory,

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all the way from ultra premium CTV to user generated content

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by looking at the quality of the content addressability

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and device type, as well as the ability for advertisers

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to manage who sees their ad and how often.

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This score helps advertisers gain more performance,

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certainty, and control over their investments.

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In a platform wide analysis, we found that

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for every 10 point increase in the TV quality Index,

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our clients average a 15% improvement in performance.

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In other words, when our buyers focus on quality ad

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experiences, they see better results.

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Ready to use the TV quality index in your campaigns?

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Talk to your account manager today.