WEBVTT

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Woo.

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Thank you.

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Oh my gosh. Thank you.

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Our thi quenching strategy. Omnichannel.

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This is Pepsi's success and short.

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Pepsi is bold and great on its own,

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but even better with a meal.

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This was the message we wanted to get in front of

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as many Filipino soda fans

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as possible in the most cost effective way.

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In the past, Pepsi has always leaned heavily on social

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media to raise awareness,

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but with social advertising, the most effective way

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to reach new fans, especially Gen Z.

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To find out we tried something different,

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an omnichannel approach

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to really shake up our marketing mix.

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We've partnered with the Trade Desk for years

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and this time they helped take our reach

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and control to the next level, reach to incrementally expand

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beyond social into premium display video

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and digital out of home meeting our consumers on their terms

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And control to bring all

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of Pepsi's media buying into a single platform, allowing us

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to accurately measure the impact

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and limit over exposure. Serving

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Up to many of the same ads would only leave target

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audience feeling flat and we, we spended the process. So

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Did all of this fizz really help to lift the brand?

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Yes, of course. And now we could prove it.

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The omnichannel campaign reached 4.6 million net new

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consumers at a 39% lower cost per reach.

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That's better than running ads on a single channel.

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And we achieved an amazing 7% brand lift among Gen Zs.

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Now, who says Gen Zs are only on social media?