WEBVTT

1
00:00:00.219 --> 00:00:04.139
Forecasting in media industry is relevant

2
00:00:04.279 --> 00:00:07.940
as well as very important in today's media world because

3
00:00:08.080 --> 00:00:11.559
client, when they're investing their budgets in media, they want to know

4
00:00:12.259 --> 00:00:15.159
how it's going to get spent and what they're getting out of it.

5
00:00:19.319 --> 00:00:23.299
From a planner perspective, my top preferred tool is the forecasting

6
00:00:23.359 --> 00:00:27.260
tile on Kokai. This basically helps me plan my campaigns, plan

7
00:00:27.299 --> 00:00:31.039
my budget estimation, so that even if proposing to the client, client would

8
00:00:31.840 --> 00:00:33.879
know in the start what they're executing.

9
00:00:34.059 --> 00:00:37.719
Within the forecasting tool, there is this decision power and relevance score as

10
00:00:37.840 --> 00:00:41.639
well in the Kokai platform, which plays a key role because decision power

11
00:00:41.739 --> 00:00:44.959
within your forecasting tells you, is this planning efficient or not?

12
00:00:45.299 --> 00:00:48.599
So you have selected this audience, this inventory, this ad size, and this

13
00:00:48.680 --> 00:00:52.439
frequency, but is the decision power within your campaign?

14
00:00:52.520 --> 00:00:56.299
Similarly, relevance score right at the stage of planning helps me to

15
00:00:56.340 --> 00:00:59.739
know how my targeting is aligned with the audience.

16
00:00:59.779 --> 00:01:03.619
So keeping that in mind across different parameters, it helps

17
00:01:03.680 --> 00:01:07.519
us plan our campaigns better and building clients' trust that where they're

18
00:01:07.540 --> 00:01:10.659
investing money is actually fruitful.