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So reach and frequency for us is very important.

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Kochava gives us the opportunity to know where is the optimal frequency

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to reach our users and the ones that perform in the KPIs

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that we wanted.

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One of the tools is the reach and frequency, where we control in

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real time the frequency of our campaigns and our strategies, and to

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know which frequency is the most valuable one for our

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KPIs. There's a term that in the trade desks use, and

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nowadays it's very important, is the fatigue.

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We are over impact for a lot of brands.

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If you don't know how many times you're reaching those users and the

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impact that those frequencies put on your

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KPIs, you won't know which one is the best one.

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Also, thanks to the control over campaign group frequency,

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we know reaching five, six frequencies

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per week is the optimal one.