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If I told you that retail data is rapidly becoming one

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of the most valuable ways

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to reach shoppers, would you believe me?

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You should, because retail data is about

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to be your new secret weapon today on the resource desk.

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Three ways retail data can help you reach a higher quality

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audience at scale and ways other data can.

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Welcome to Part one and our retail video series.

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Today I'll be discussing a few

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of the reasons why verified deterministic retail data

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creates the perfect balance between quality and scale

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and how it helps advertisers reach the right audience.

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To fully understand this dynamic,

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we'll look at three key use cases, past

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and predictive segments, lifestyle and life stage segments,

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and holistic cross channel frequency management.

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First up is past and predictive segments.

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So the deeper your record

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of a customer's past purchase behavior,

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the better your predictions of

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how they'll buy in the future.

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Without a robust verified purchase history,

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like the one you're getting from retail data,

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you're kind of flying blind.

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By using these historical

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and predictive data segments, you can reach people

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who are statistically most likely to purchase your product,

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even if they never have in the past all

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before they even set foot in a store.

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Everything from diapers, dog food, fitness equipment,

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health snacks, beauty products.

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If they're buying it in store

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or online, you can use this verified purchase data

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to accurately predict shopping habits.

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That's the power of retail data.

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But what if you don't market a product

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that's sold in stores?

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Can retail data still be valuable to you?

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Let's take a look at our second feature, lifestyle

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and life stage segments.

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Retailers have been trusted with years, even decades

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of their customer's data.

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Keeping that trust is valuable

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and that's why many retailers only make this data available

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in a privacy conscious way

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by partnering with the Trade Desk.

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This enables them to build high fidelity segments

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for any brand to reach the right audience.

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Whether you sell products at retailers

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or not, this takes purchase behavior

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to an entirely new level.

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Here you can identify

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and reach your audience within different life stages

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or specific lifestyles.

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Say for example, you have a customer who bought a lot

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of college essential items a few years ago.

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Recently you noticed

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that they've started stocking up on diapers.

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All of a sudden, by using this data, you can be confident

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that your customer is a young new parent

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and is likely in market for all

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of the products that go along with it.

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Baby clothes and stroller brands are obvious here,

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but you'd be surprised at other non-retail brands

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that can benefit at this stage.

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Insurance and finance, for example, gotta put that kid

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through college after all.

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Finally, there's the third use case for retail data.

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Holistic cross channel frequency management.

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By taking all of this information

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and activating it in our platform,

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you can manage frequency across your

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entire omnichannel media.

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Buy using insights only found in retail data

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to deliver optimal efficiency

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and the best customer experience at every stage on their

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path to purchase before, during, and after.

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So an average customer who streams bad reality TV at home,

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listens to true crime podcasts on their way to work,

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researches products on their laptop at the coffee shop,

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and finally walks into the store to make a purchase.

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Not only can you reach them at the right moment,

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you can reach them the right number of times finding

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that sweet spot that delivers the best possible return on ad

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spend for you and the best experience for them.

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It's a win-win by using retail data

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to get a better gauge on purchase behavior.

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Understand more about your customer's lifestyle

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and deliver your ads

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with more thoughtful placements and frequency.

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You can reach your audience in new

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and exciting ways without any

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reliance on third party cookies.

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Part of the magic of retail data is

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that it will only get more valuable

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as we move forward into the future.

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And the best part, you can do everything we've talked about

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today all in one place.

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And that's on the Trade Desk.

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We've partnered with the world's largest retailers

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to help marketers use data in ways

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they never thought possible.

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Thanks for joining me today on the Resource Desk.

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Be sure to stay tuned

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for even more on the future of retail data.

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See you next time.