WEBVTT

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The fragmentation of retail data is a big

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problem for advertisers.

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Historically, attaining a comprehensive overview

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of sales across platforms has proven to be a difficult task,

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but our new retail sales index changes all that

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Before the retail sales index.

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The Trade Desk platform already offered a variety

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of measurement solutions to track online

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and offline sales traditional KPIs and lift metrics.

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So what's new here now,

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we're offering Emerge retail data set

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that connects your ad campaigns to results in a single view.

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To do this, we've aggregated the most valuable retail

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sales data in the world.

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It's deterministic based on verified purchases

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and loyalty programs and covers both in-store

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and online purchases,

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giving brands more insight than ever into

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how their ads are driving sales outcomes.

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So if your brand is looking to supplement first party data

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with retail data, this will provide consolidated

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and digestible insights that lead

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to better investments and more growth.

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For companies that don't have access to first party data,

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like many large CPG brands, the opportunity is even greater.

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It unlocks more actionable insights

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and gives you the context needed

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to optimize campaigns on your own or using our ai koa.

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Want to get started with the retail sales index?

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Talk to your account manager today.

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I.