WEBVTT

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As a marketer, you know that the best way

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to gain a competitive edge is by seeking out new,

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more proprietary sources of data.

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But what if the data isn't readily available Through

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media buying platforms?

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With custom solutions from the Trade Desk,

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you can transform any data into insights

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to power your ad campaigns,

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and that's exactly what our client Free now did the Ride

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Share app and its media agency.

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The seven Stars wanted to advertise

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to impatient tube passengers during times

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of peak congestion.

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They partnered with our custom solutions team

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to create a custom integration that pulled real time delay

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and cancellation data directly from Transport for London.

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Next, they created a number

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of digital out-of-home private marketplace deals

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that let them use that data from TFL

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to automatically advertise on screens in

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and around affected stations.

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The service updates acted as triggers to run the ads,

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refreshing every 15 minutes to maintain relevancy

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and maximize cost efficiency.

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The results were impressive

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with the campaign increasing awareness

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for the Rideshare Brand by 32%.

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Now that's how you beat Rush Hour.

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Ready to see what custom solutions

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with the Trade Desk can do for you.

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Visit the Trade desk.com/contact us to learn more.