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We were really looking into bringing value to,

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to every visit that comes to our website.

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Val Net is a leading global digital media publisher

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with a portfolio of 28 entertainment, technology

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and lifestyle brands.

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Collectively, their properties deliver more than five

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and a half billion monthly ad impressions.

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What Nette does well is

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that like we look at every opportunity

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and say, okay, is this realistically going

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to bring value for us?

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We understand that the market moves fast.

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We try to stay agile.

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T'S goal increase, advertiser demand

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for their premium inventory.

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So they partnered with the Trade Desk

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to optimize their supply chain with Open Path.

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We want to work with premium advertisers

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and Open Path was that perfect, uh, solution.

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It gets us a layer closer to the agencies

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and the brands that they were working with,

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and they're seeing what they're buying with more clarity.

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But Val Net didn't stop there.

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They also combine the power of Open Pass, the Trade Desk's,

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single sign-on solution

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with Cookie List Identity Standard Unified ID 2.0

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to authenticate users seamlessly across all

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of their web properties.

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We want to make sure that we reap the benefits

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of authentication across the board and UID 2.0

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and Open Path was able to provide that for

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Us. It allows for

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more precise targeting, uh,

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which means more value in the end.

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And in the end. UID two coverage doubled year over year

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and global programmatic revenue increased 30%

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after implementing Open Path.

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The Trade Desk was a great partner

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Compared to other platform. The

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Trade Desk was able

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to give us much more personalized support.

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We had a common goal of trying

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to get this implemented as soon as possible.

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It was a seamless, uh, working environment.

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It reassures us that we made the right decision.

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I.