WEBVTT

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Rothman's range of baby dream nappies are perfect

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for newborns to toddlers, and for parents.

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They're easy on the wallet without compromising quality.

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That was the message Rossman ran with

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for its latest campaign to promote its nappy range

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to price Conscious mamas using Connected TV

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to support its linear TV activity.

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The plan was to encourage buyers of other nappy brands

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to switch to Baby Dream ever.

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The innovator Rossman used its first party data as a seed

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to help identify its target audience,

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and then built relevant

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and custom audience strategies

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to help extend the campaign's reach.

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Its heartwarming ad featured a money saving voucher

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available through the app, inspiring the audience to switch

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and save, and enabling rossman to count sales.

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So was the TV campaigner hit? Yes.

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With Connected tv,

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the team saw more than 4% incremental reach versus linear.

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They were able to reinvest the frequency savings

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to reach more than triple the number

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of households than originally planned.

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And Rossman learned that their customers were 30 times more

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likely to buy baby Dream products

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after they saw the ad on connected tv.

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Happy Babies, happy Mamas.