WEBVTT

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What did you watch last night?

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That's the premium internet.

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What did you listen to on your way here today?

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That's the premium internet.

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Our industry has done a really great job at like

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understanding what's quality

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and what's not, based on a very limited amount of data,

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but we can know a lot more

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Siloed measurement systems, um, are the enemy of progress

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If we are gonna be essential in people's lives.

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What I also wanna make sure is that we are essential

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to our brand and agency partners media plans.

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I think that the companies and,

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and platforms that will matter to you all, they're the ones

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with reach and relevance for the future.

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We look at our marketing vision is, is um,

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being culturally and personally relevant, um, to,

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to build fans forever.

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Media is at the heart of that.

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If I look at the business this

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year, it's totally different.

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It's majority biddable.

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70% of biddable spend is upfront commitments.

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Premiums in the eye are the beholder, right?

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But from a B2B perspective,

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I feel like today transparency means premium in,

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in, in advertising.

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90% of the advertisers who programmatically activated

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with the trade desk for the Olympics never activated

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for the Olympics before that

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Being able to for the first time enable things like open

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path, which allows us to take our huge logged in user base

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and apply attention

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and attribution that you can't in any other

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way is really a game changer.

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The sum of all of this is very simple.

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The premium internet. The open internet deserves the best.