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I am Tom Noble, director

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of Marketing Communications for Stellantis. Hi,

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My name is Rob Millett and I'm head

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of digital at Starcom Melbourne,

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And this is Stellantis success.

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In short, we really wanted to reach as many people

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as efficiently as possible.

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The biggest challenge we had was just lack of budget

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and how can we look bigger than we were.

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So the idea behind the campaign was

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to create a full funnel omnichannel strategy

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that integrated a number of channels, including digital, out

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of home, connected tv, display, and video.

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Without the trade desk.

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When we were buying connected TV or uh, display,

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or we didn't really focus on hitting the the right number

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of people, the right number of times.

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With omnichannel

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and frequency capping, we were able

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to reach a lot more people with fewer impressions,

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thus driving a bigger result.

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From a lead point of view for us,

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We were able to glean a number

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of key insights about the dynamics

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and interrelationship between the various channels.

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And then secondly, about the customer

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journey throughout our campaign.

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So using the trade desk frequency control, we were able

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to reduce cost per reach by 35%.

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We also reached 53% more people without increasing budget.

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That was the story of Stellantis success In short

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And.