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Today on The Resource Desk, four best practices that can help you grow your media

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businesses and compete more confidently.

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Building a strong on-site business for your commerce media network is a great

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start, but the biggest growth now lives off-site, where national and non-endemic

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budgets are waiting. And getting started with off-site is easier than you may

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think. A few focused upgrades can help you meet advertisers exactly where they

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already buy.

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To stand out as a CMN, you need to demonstrate what makes your audience unique,

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like location, demographics, shopping habits, or interest in specialty products.

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One way to do that is by offering marketers more granular segmentation.

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That can help unlock a lot more use cases and help brands reach shoppers with very

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specific preferences. And you can enrich your data with signals throughout the

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consumer journey. For example, a travel marketplace can help a hotel brand

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reach consumers when they first start planning their summer vacation.

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Small enhancements like this can make your CMN even more valuable to advertisers.

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When your audiences can be activated on off-site channels like connected

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TV or online video, you open the door to budgets that might not have been in play

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before. And reaching consumers earlier in their shopping journey can also drive

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more in-store and online sales for you.

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Seeing a return on ad spend is only table stakes for advertisers now.

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Today, they need insights into how their campaign impacted incremental sales and

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the customer segments contributing to that growth.

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And that's where mid-flight metrics like new buyers can make a big difference.

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They show which exposed customers bought from a brand or even a whole category for

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the first time in the last 12 months.

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And the more transparency and flexibility you bring to reporting, the more

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confidence advertisers can have in growing their investments with you.

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Advertisers are used to buying across platforms that give them flexibility,

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granularity, and strong performance.

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Some want a self-service programmatic model where they can use your data across

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their existing buys on platforms like The Trade Desk.

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Others prefer managed service, leaning on the retailer to run campaigns for

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them. The most successful CMNs offer both models, so they can capture as

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many opportunities as possible.

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Ready to learn more? Our programmatic experts are here to help you craft your

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go-to-market strategy, build stronger audience offerings, and guide activation

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recommendations for advertisers.