WEBVTT

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With the rise of streaming content

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and platforms, it's never been more difficult to predict

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where your audience will show up next.

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Wouldn't it be great if there was a way to demystify reach

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today on the resource desk?

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How the Quality Reach index helps you narrow in on your

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target audience and score

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the relevance of everything you do.

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Let's take a look at how it works.

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Start with what you know about your customers.

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This could be customers who visited your website,

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this your product, or joined your loyalty program.

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We call this representation of your target customer.

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The seed. The seed can be built from your own first party

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data, such as sales data, CRM lists or site visits,

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or from other signals like contextual data,

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helping you gain unique audience insights

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that help power your media buy.

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Once you've established a seed,

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our platform can begin scoring the quality

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of your reach against those customers.

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This measurement of relevance is the quality reach index.

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By comparing your reach to your seed,

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you can answer questions like,

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how relevant was my broad-based demo targeting compared

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to my interest based targeting strategies,

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which geographies seem

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to index most highly against my current customers,

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or, which devices do my audiences spend the most time with?

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Think about the power that unlocks

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by giving yourself the advantage

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of insights at every impression, every moment,

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and grading the touchpoints you benefit from a more

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meaningful and targeted approach that's unique

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to your defined data set, first party, or

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otherwise ready to use the quality reach index.

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Talk to your account manager today.