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Let's say we've got a
thousand impressions that we need to buy,

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and we've got a thousand impressions
that we can buy, available to us.

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I would say we've got no decision,
because we have to buy

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every single one of those impressions
to deliver that budget.

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But if we scale that supply up to, say, 2000
then we can choose the best 50% of those.

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Having the choice is better than
not having the choice.

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So decision power is a metric
that the Trade Desk introduced

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with the Kokai release.

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Which helps us evaluate

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how much decision you've got
within the media buying that you're doing.

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on decision power,
we've scored it from 0 to 100.

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Just to make it easy for anyone to read
and see where you are on that scale.

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Our ideal is 80.

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So when decision power score is low,

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one of the things that you can tap into
is expanding your audience.

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And a clear way to do that
is jump into our data marketplace tile.

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Within there, there's a whole host
of third party data segments ready to go

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that you can click and activate on.

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And one of the really neat things is that
we've ranked them, in terms of relevance.

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So which audience segments are most likely
to perform well on your campaign.