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Digital CTV display, oh my.

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With an explosion of content across channels and devices

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and brands everywhere vying for people's attention.

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How do you stand out? Today,

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we'll be exploring omnichannel marketing, what it is,

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why it's pivotal in today's advertising ecosystem,

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and how advertisers can hop on the Omni Wagon.

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So what is omnichannel? I'm so glad you asked.

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Omnichannel is an audience first advertising strategy

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that unites three or more digital channels,

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be it display native, CT, V, you name it,

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into a connected campaign that can optimize messaging

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and frequency tailored to a consumer's media experience.

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At the Trade Desk, we see omnichannel as a way

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to tell a more cohesive brand story across channels via

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strategic touch points throughout the day,

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and on one platform, all to help make your brand stand out.

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Right now, advertisers face two large opportunities.

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Number one, with this surge of content.

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A linear customer journey is a thing of the past.

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People spend their time across different channels

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and devices throughout their day,

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but not all advertisers meet them there.

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The second opportunity is eliminating fatigue

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from repetitive ads.

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In our research, we found that two

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and three people surveyed say they're tired

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of seeing the same ad repeatedly on the same channel,

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and I can't blame them with ads in different channels,

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being disjointed

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and ineffective due to splintered attention.

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And with ads on a singular channel causing over exposure,

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omnichannel can find the balance

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by creating a singular customer journey.

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Picture this, instead of someone seeing the same ad over

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and over again while streaming,

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They could experience your brand at

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different touch points throughout the day.

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Everyone's journey looks different,

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but for example, omnichannel could connect you

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with your audience via their favorite morning podcast,

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digital out of home, on their morning commute

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display while scrolling,

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and then with a little CTV as they unwind after work.

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We found that when campaigns are optimized across numerous

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channels at these strategic media moments,

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viewers are 120% less fatigued and disconnected.

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That's why we believe Omnichannel is more than a

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united marketing strategy.

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It can help you reach people throughout their day, when

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and where they're most engaged.

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This can help you tell a more effective, persuasive,

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and immersive brand story to drive better ad recall.

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So now that you're up to date on all things omnichannel,

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what it is and why it matters to your brand,

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you're ready to put it into action.

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Stay tuned for our deep dive into

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how omnichannel can be operated programmatically on the

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Trade Desk, and learn

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how you can run your campaigns across channels while

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managing them all in one place.

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See you next time.