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- For CPG brands, item
level data is the key

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to understanding how people shop,

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what products they view add to their carts

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and ultimately purchase.

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But accessing that kind of
granular data can be slow

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and manual, making it.

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One of the biggest challenges
for marketers today,

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and this episode of the Resource Desk,

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we're introducing Product
Catalog, a solution

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that gives you access

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to the item level conversion data you need

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to build better audiences,
deliver more customized ads,

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and drive sales outcomes.

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CPG brands rely on purchase
data from their retailers

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that carry products to help
inform their targeting strategy.

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Historically, that means back

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and forth emails, custom builds, delays,

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and limited visibility.

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Product Catalog fixes
that by providing direct

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and platform access to item level data,

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giving you visibility into
online product views, add

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to cart actions and purchases.

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This data is tied to
specific products down

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to the SKU or UPC.

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For example. If you're
marketing a beauty brand,

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you can see shopper
data across your entire

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portfolio of products.

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But whether you're selling
skincare, pet care,

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or anything in between,

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product catalog can help you
target your audiences more

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precisely, customize your
messaging and measure

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and optimize in real time.

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With item level data, you
can reach audiences based on

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how they actually interact
with your products.

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For example, if your snack
brand is launching a winback

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campaign, you might want to target people

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who last bought your
product six months ago,

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or you could set up an audience
of, let's say, your top 10%

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of potato chip buyers to
announce a new chip flavor.

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And with cross retailer
audiences, you can reach consumers

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who consistently buy from your brand no

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matter where they shop.

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You can also use item level data

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to position relevant
messages at every stage

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of the consumer's journey.

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For example, you can tailor
your ad creative to people

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who added a specific product
to their digital shopping cart,

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or serve a display ad to
people who saw your CTV ads.

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The messaging can be
unique to the product,

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the device, and the shopper.

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When it comes to measuring

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how a campaign is driving
real world results,

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you can use the same item
level data to track both online

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and in-store sales for specific products

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and even halo effects across
your product portfolio.

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So if you're marketing mouthwash,
you can also measure sales

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of toothpaste, toothbrushes,

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or anything else for your pearly whites.

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And with reports delivered mid-flight,

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you can fine tune campaigns even further

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for the best possible results.

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Speaking of fine tuning product catalog's,

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AI features can also automatically
optimize your campaigns

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for sales outcomes.

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It's up to you to learn more about

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how product catalog can deliver
more relevant ad experiences

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and drive measurable sales
across retailers, media channels,

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and product lines.

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Reach out to your representative
at the Trade Desk today.

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See you next time on the Resource Desk.