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About us Relevant advertising powers the digital world. And we help power relevant advertising.

Learn more

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Our platform The leading independent DSP built for data-driven marketers.

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Channels

Audio
CTV / OTT
Digital out-of-home
Display
Mobile
Native
Video

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Best practices, how-to guides, insights, and inspiration for ad pros

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Showing 190-198 of 478 Results

Red graphic with "Creative Library (CL)" tile from The Trade Desk platform.

Resources Our platform

Effortlessly create audio ads in Kokai’s Creative Library

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Case Studies Identity

Metricon embraces omnichannel first-party data, generating 72% of online leads

Case Studies Publishers

The Arena Group boosts revenue by 79% with OpenPath

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Resources Connected TV

A guide to reaching sports fans with decisioned media

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Resources Our platform

Drive better outcomes with the latest platform innovations

Case Studies Connected TV

Henkel got2b boosts reach by 23% with third-party data targeting on CTV

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Resources Our platform

Improved campaign quality assurance process

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Resources Omnichannel

Everything you need to know about the car buyers’ path to purchase

Case Studies Our platform

MagentaTV campaign generates 11x higher post-click conversion volume with Kokai

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Browse our videos and webinars

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Hear from ad pros on how to level up your marketing tactics

McDonald’s Canada drives a 2.68% lift in restaurant visits with omnichannel media
Unlock item-level insights with Product Catalog
How retailers can unlock the value of item-level data with Product Catalog
Behind the research: The premium payoff
Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
Learn how Danone Actimel boosted full-funnel metrics
How to maximize the value of first-party data with Galileo
See how global digital media publisher, Valnet, increased their revenue
Your 3‑step guide to implementing impactful omnichannel campaigns
How to optimize your AI marketing
Research finds omnichannel campaigns outperform multichannel on every metric measured
EUID: Enabling personalization and relevance in advertising
Unlock better campaign performance with the Decision Power and Relevance metrics
Pepsi rebrand drives 4.6M incremental reach among Gen Z

Artificial Intelligence

Instant Intelligence: 95% of consumers verify AI-generated search results

As AI search adoption accelerates, new research from The Trade Desk Intelligence and PA Consulting shows that consumers still rely on the open internet to validate information and make purchase decisions.

Learn more