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About us Relevant advertising powers the digital world. And we help power relevant advertising.

Learn more

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Our platform The leading independent DSP built for data-driven marketers.

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CTV / OTT
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Native
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Best practices, how-to guides, insights, and inspiration for ad pros

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Showing 118-126 of 478 Results

People looking into an aquarium tank filled with fish and Georgia Aquarium and Doe Anderson logos in the center

Case Studies Omnichannel

Georgia Aquarium turns the tide with omnichannel strategy

A smiling person wearing glasses and a light blue shirt sits in a bright modern office with plants and large windows, with a “Trader Tips” graphic and a play button icon on screen.

Resources Our platform

Scale your campaigns with retail data segments

Danone, The Trade Desk and Waver maker logos over a green image of a woman and child

Case Studies Omnichannel

Learn how Danone Actimel boosted full-funnel metrics

Graphic of a blue holiday present with a laptop, headphone and phone coming out of it

Insights Retail Media

How to win electronics shoppers this holiday season

Three cups are arranged in a row with a teal ball visible under the transparent center cup.

Resources Publishers

How publishers boosted revenue with OpenPath (infographic)

Blue graphic for the Value of Premium Report by The Trade Desk Intelligence

Insights Data and measurement

The Premium Payoff Report

Purple graphic of a blue street sign to represent how to improve your MMM's

Resources Data and measurement

How to improve your MMMs with better inputs

Resources Our platform

The trader’s guide to supply path optimization (SPO)

Illustration of a tablet with a stethoscope attached, displaying a medicine vial filled with blue liquid.

Resources Omnichannel

Moderna seizes the omnichannel opportunity

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Browse our videos and webinars

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Hear from ad pros on how to level up your marketing tactics

McDonald’s Canada drives a 2.68% lift in restaurant visits with omnichannel media
Unlock item-level insights with Product Catalog
How retailers can unlock the value of item-level data with Product Catalog
Behind the research: The premium payoff
Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
Learn how Danone Actimel boosted full-funnel metrics
How to maximize the value of first-party data with Galileo
See how global digital media publisher, Valnet, increased their revenue
Your 3‑step guide to implementing impactful omnichannel campaigns
How to optimize your AI marketing
Research finds omnichannel campaigns outperform multichannel on every metric measured
EUID: Enabling personalization and relevance in advertising
Unlock better campaign performance with the Decision Power and Relevance metrics
Pepsi rebrand drives 4.6M incremental reach among Gen Z

Artificial Intelligence

Instant Intelligence: 95% of consumers verify AI-generated search results

As AI search adoption accelerates, new research from The Trade Desk Intelligence and PA Consulting shows that consumers still rely on the open internet to validate information and make purchase decisions.

Learn more