The Resource Desk

Home

About us Relevant advertising powers the digital world. And we help power relevant advertising. Learn more
Corporate information
Our platform The leading independent DSP built for data-driven marketers. Learn more
Capabilities
Channels
- Audio
- CTV / OTT
- Digital out-of-home
- Display
- Mobile
- Native
- Video
All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed. Browse resources and insights
By type
By topic

Careers
Investors

Careers
Investors

About us Relevant advertising powers the digital world. And we help power relevant advertising.

Learn more

Corporate information

Press releases & media coverage
Our leadership
Careers
Investors
Office locations

Our platform The leading independent DSP built for data-driven marketers.

Learn more

Capabilities

Omnichannel advertising
Identity solutions
Audience targeting
Measurement & optimization
Artificial intelligence
Retail data
OpenTTD
Programmatic buying solutions
Partner directory
OpenPath
UID2

Channels

Audio
CTV / OTT
Digital out-of-home
Display
Mobile
Native
Video

All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed.

Browse resources and insights

By type

Case studies
Insights
Edge Academy
The Current
Developer documentation
Glossary

By topic

Traders of Tomorrow
Omnichannel advertising
Connected TV
Data and measurement
Retail media
Programmatic for partners

Best practices, how-to guides, insights, and inspiration for ad pros

Filter by

- Artificial Intelligence
- Connected TV
- Data and measurement
- Identity
- Omnichannel
- Our platform
- Publishers
- Retail Media
- Article
- Case study
- Guide
- Instant Intelligence
- Report
- Video
- Webinar
- Automotive
- CPG
- Food and beverage
- Hospitality and travel
- Pharma and healthcare
- Political
- Retail and e-commerce
- Sports and entertainment
- Tech and telco
- Americas
- Asia-Pacific
- Europe

Showing 271-279 of 478 Results

Resources Our platform

Traders tout how Kokai is driving campaign success

Green cover image of a man exiting a car with Stellantis and Starcom logos placed over top and a video "play" button in the bottom right corner

Case Studies Omnichannel

Stellantis accelerates performance for Alfa Romeo with a full-funnel omnichannel campaign

A man eating an ice cream cone while looking at his phone with Unilever and Mindshare logos over and a blue wash

Case Studies Data and measurement

Cornetto scoops up notable brand lift with weather and location data

Image of two friends hugging with an orange cover over and Reckitt and Publicis Groupe logos over top

Case Studies Omnichannel

Reckitt boosts fan base and sales with omnichannel campaign

Case Studies Data and measurement

Rossmann uses seeds and relevance to grow sales through Connected TV

Image of three friends outside, looking at a phone and smiling with a green wash over and Zenith and Eurowings logos over top

Case Studies Data and measurement

Awareness of Eurowings Holidays takes off, thanks to ARP

Image of a woman smiling and looking at her computer with a purple wash over and Optic 2000 and Arena Media logos over the top

Case Studies Omnichannel

Optic 2000 sees clear benefits from omnichannel marketing

Case Studies Retail Media

Zespri sees 5% sales lift for kiwifruit with unique retail data solution

HP x The Trade Desk - Case Study, green cover image

Case Studies Identity

HP unlocks new Connected TV targeting capabilities with Unified ID 2.0

A problem occurred, please try again later.

Browse our videos and webinars

View transcript

Hear from ad pros on how to level up your marketing tactics

McDonald’s Canada drives a 2.68% lift in restaurant visits with omnichannel media
Unlock item-level insights with Product Catalog
How retailers can unlock the value of item-level data with Product Catalog
Behind the research: The premium payoff
Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
Learn how Danone Actimel boosted full-funnel metrics
How to maximize the value of first-party data with Galileo
See how global digital media publisher, Valnet, increased their revenue
Your 3‑step guide to implementing impactful omnichannel campaigns
How to optimize your AI marketing
Research finds omnichannel campaigns outperform multichannel on every metric measured
EUID: Enabling personalization and relevance in advertising
Unlock better campaign performance with the Decision Power and Relevance metrics
Pepsi rebrand drives 4.6M incremental reach among Gen Z

Artificial Intelligence

Instant Intelligence: 95% of consumers verify AI-generated search results

As AI search adoption accelerates, new research from The Trade Desk Intelligence and PA Consulting shows that consumers still rely on the open internet to validate information and make purchase decisions.

Learn more