The Resource Desk
Connected TV

CTV

As consumers shift to streaming through apps on smart TVs and OTT devices, stay ahead of curve

Showing 100-107 of 107 Results

Case Studies

ViewSonic successfully reaches gamers globally with holistic Connected TV and over-the-top campaigns

Under The Hood

Resources

Under the hood: HP’s data-driven approach to Connected TV upfronts

Premium Vs UGC

Resources

Premium vs. user-generated content and why it matters for advertisers

Resources

CTV audience accelerator best practices

Winning Live Sports Strategy

Resources

Create a winning live sports strategy with The Trade Desk

A black pickup truck drives along a forested road.

Resources

Ford shifts to Connected TV

A happy couple works together on a laptop at a cozy home desk.

Resources

Increasing campaign efficiency with interactive video from Wootag

A man smiles while sitting on a couch, holding a TV remote.

Resources

Reach new audiences in Hong Kong with myTV SUPER and The Trade Desk

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